NHC LTD, Cincinnati, Ohio 2009–Present
Founder & CEO, Natascha Hubert Consulting, Ltd. (NHC, Ltd.)

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Boutique consulting agency providing strategic branding and marketing communications services to corporate clients and partners. Clients from Fortune 100 firms to small businesses and municipalities. Most recent projects include:

  • Scripps Networks Interactive – Environmental graphics and way-finding for the Cincinnati Headquarter as well as the new Knoxville, TN location.

  • Town of Cumberland, Indiana – Brand re-vitalization, complete corporate identity package development including basic web layout, complete way-finding package expanding from roads to neighborhoods, trails, and park signs.

  • Darren & Company Salon Cincinnati – Corporate identity and brand development including website and signage. Salon was voted “Top 100” 3 consecutive years by ELLE Magazine.

Pinnacle Agriculture, Loveland, Colorado 2017–2018
Director E-commerce & Marketing

Created the e-commerce strategy and plan for this best in class agricultural retail and wholesale distribution business owned by Apollo Investment. Responsibilities include:

  • Driving front-end design and functionality of the customer engagement platform.

  • Feature implementation & development through collaboration with business stakeholders, 3rd party partners, UX & IT teams.

  • Content development for the site including product catalog with name-brand suppliers featured on the e-commerce site.

  • Hiring and leading a team of e-commerce specialists ranging from customer service reps to content strategists

  • Execution and coordinator of business plans and channel marketing plans with local sales teams and distributors

  • Ensuring price execution, selling, and negotiations in coordination with commercial objectives within digital channels

Crowe GHP Horwath, Denver, Colorado 2014–2016
Chief Marketing Officer

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Successfully repositioned this 55-year-old firm as a Colorado rooted, a global brand based on relationships.

  • Brand & Business Development Strategy:
    Naming convention and resulting name change; complete website re-design and content development; Intranet design and successful implementation; collateral design for all 4 service areas; budget development for marketing and business development; Selection and implementation of a new CRM system

  • Social Media Strategy:
    Custom mobile application; Premium Glassdoor and LinkedIn accounts -performing above average; Twitter and Instagram accounts -recently implemented with a special focus on students; Facebook account; Specialty social media campaigns; Signature event selection, planning, and execution - e.g. World Trade Day 2015.

d.e. Foxx & Associates, Cincinnati, Ohio 2009–2012
Director, Global Marketing & Strategy

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  • Led global marketing, advertising, branding, PR and partnership initiatives for the largest minority-owned consulting business in the Mid-west, 6 independent brands & $330MM of contracts under management.

  • Executed campaigns and projects for our clients, made up of some of the world’s most important consumer brands. Managed a large team of professionals as well as various integrated agencies and vendors, in support of major global campaigns.

Clients & Partnerships: The PGA, Darden, Kroger, Procter & Gamble, Merck, Harris Entertainment, Cintas

KZF Design, Cincinnati, Ohio 2006–2009
VP of Marketing; Director Brand and Identity Studio

  • Repositioned this international design firm with 8 independent business units as a leader in architecture and engineering.

  • Led all marketing and business development efforts, including new office launches, extensive re-branding initiatives, b2b sales, PR/media management, website design, print advertising, client event marketing and promotion, and collateral development.

  • As the leader of the branding division worked with Fortune 500 clients and local businesses on brand strategy, brand identity, and way-finding projects.

Clients & Partnerships: Scripps Networks, Citi Group, US Army Corps of Engineers, Zaha Hadid Architects, Thom Mayne, Morphosis

Foresters, Cincinnati, Ohio 2003–2006
Business Development Officer

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  • As the 1st woman on the executive team of this international raternal & investment organization. Developed the role of BDO, overseeing all aspects of strategic planning, business development, public relations, and product development.

  • Grew the region from 4 offices to 13 in 10 markets. Hired and trained a team of cross-functional business development representatives. Devised a fraternal event strategy to increase brand recognition and market share.

Strategic partnerships included: Children’s Miracle Network, The Walt Disney Company, Down Syndrome Association, Children’s Hospital

LAGA (now Brandimage), Cincinnati, Ohio 2000–2002
Business Innovation Director

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  • Led the strategic business development of this international branding & packaging design Consulting firm, liaising with peers and management to elevate and enhance sales in North America.

  • Developed relationships with c-level clients and prospects. Trained sales team and account managers in consultative selling.

Major Brands: Coca Cola, Mr. Clean, Heinz, Planters Peanuts, Fishing Tackle, Zippo, Milky Way Midnight, Campbell’s, Perrier

European Career

Additional experience as Creative Director for Saale Grund & Boden GmbH, Germany, Switzerland (1996 –1999); Administrator (Eastern Europe Finance) and Assistant Brand Manager (Euro paper brands) for Procter & Gamble, Eschborn, Germany (1993 – 1995); Executive Assistant to CEO for Deutsche Bank AG, Frankfort, Germany (1993); Account Executive for Konigsteiner Gruppe, Frankfurt, Germany (1991-1992); Executive Manager of Luxury Hotel for Landhaus Godewind, Kampen/Sylt, Germany (1990-1991).