NHC LTD.

On behalf of an African-American owned business, I developed a strategic RFP that was awarded a $220 million global contract from Procter & Gamble (P&G). The RFP won despite competition from established firms like Sodexco, Manpower, and Adecco.

Accomplishments

• Engaged in competitive research, developed a SWOT analysis, assembled a team of experts, and more to position the proposal for success and engage leadership early in the process.
• Developed a partnership-based business model that brought together the combined strengths of top strategic partners, resulting in an innovative and comprehensive solution.
• Created a new brand from the ground up, Versatex, and a strategic plan in an effort to increase client trust and generate a positive response to the RFP.
• Proposed new financial model and process improvement, resulting in savings of up to $45 million annually for P&G.

Scope to Impact

I built a global communications plan that facilitated the success of a new, multinational MSP business model. My plan was later used as a blueprint for the European and Asian rollouts.

Accomplishments

• Identified stakeholders and created and led a cross-functional global team of 60+ employees in an effort to put together a comprehensive global communications plan targeting five key audiences:

1. P&G Leadership
2. Suppliers
3. Field Personnel
4. Global Team Members
5. The Media

• Showcased the program experience and benefits by branding the MSP team and engaging in strategic communication efforts targeted to each audience. These included:
• Promotional Video
• Customized Reports & Templates For Key Stakeholders
• Internal Quarterly Newsletter For P&G Employees Providing Updates On The Rollout
• Training Manuals & Presentations, Supported by On-The-Ground Training Team
• Branded Events For Each Audience
• Developed a one-stop, web-based MSP portal that allowed stakeholders to easily access relevant documents on demand

Scope to Impact

In support of business development goals, I rebranded a 50-year-old engineering firm and created a PR strategy in an effort to reposition the company as a full-service design agency. My efforts amplified the firm’s reputation and ultimately increased proposal requests by 400%.

Accomplishments

• Engaged in foundational research efforts and pitched a projected plan and budget to gain early buy in from leadership.
• Collaborated with an external agency to shift the brand identity and focus from engineering to full-service. This involved combining eight independent business units under the one, new umbrella identity system.
• Executed a firm-wide PR strategy to coordinate the firm’s extensive public relations efforts, from trade show publications and political events, to crisis management for eight varied target audiences.
• Curated twelve public art exhibits and opening events in the firm’s gallery space in support of PR efforts.

Scope to Impact

In the role of Business Development Officer, I assembled a nationwide team to execute a business development strategy for an international, fraternal insurance and investment firm. This strategy generated $80 million in revenue and led to thirteen new offices opening in less than three years.

Accomplishments

• Consolidated marketing and sales spending into the one $1.5 million budget in an effort to align all offices, and increase the quality and effectiveness of all marketing expenditures.
• Achieved alignment from leadership on joint goals and proposed marketing and business development plan, which included hiring and training a cross-functional team to support execution.
• Reengaged fraternal leaders and agents by:
• Executing a fraternal event strategy to increase brand recognition and market share.
• Training fraternal agents in consultative (need-based) selling.
• Designed and developed sales incentive programs and a new lead generation strategy.

Scope to Impact

I designed and executed an event-partnership strategy that revitalized fraternal member efforts and community engagement. The strategy generated 50% qualified leads with the target audience per cent of leads, and increased event participation by over 300%. It also positioned the organization as #1 in the nation for four consecutive years.

Accomplishments

• Won support from fraternal leaders to use fraternal funds for business development purposes.
• Optimized fund spending by establishing strategic partnerships with national charities that shared the organization's vision.
• Generated a 50% increase in sales by forging multi-million dollar philanthropic partnerships that promoted the company and its values within the target demographic.
• Championed and orchestrated over 70 national fraternal events with charities like, Children’s Miracle Network, National Association for Down Syndrome, Anthony Muñoz Foundation, and Cystic Fibrosis Foundation.