Strategy

Strategic marketing and business proposal awarded a $220M global contract from Procter & Gamble.

On behalf of an African-American owned business, I developed a strategic RFP that was awarded a $220 million global contract from Procter & Gamble (P&G). The RFP won despite competition from established firms like Sodexco, Manpower, and Adecco.

Accomplishments

  • Engaged in competitive research, developed a SWOT analysis, assembled a team of experts, and more to position the proposal for success and engage leadership early in the process

  • Developed a partnership-based business model that brought together the combined strengths of top strategic partners, resulting in an innovative and comprehensive solution

  • Created a new brand from the ground up, Versatex, and a strategic plan in an effort to increase client trust and generate a positive response to the RFP

  • Proposed new financial model and process improvement, resulting in savings of up to $45 million annually for P&G