Natascha is a brand innovator that traverses business innovation, branding and experiences, to help progressive businesses hunt for what’s next to grow their market.
Natascha believes that uncommon growth isn't built from common behavior. Therefore, her approach does not begin by following a competitor or the latest trend - her strategic plan is a process of discovery and evolution, not a template.
Natascha is a passionate believer that being entrepreneurial isn’t about starting a company; it is a state of mind. It is an attitude - you can be entrepreneurial in everything you do. That is why she views entrepreneurship as a driving principle in strategy and marketing - for any business. Natascha knows that to solve problems creatively, you must have vision, dream big, and be intellectually curious.
“What drives me is curiosity paired with tenacity”
“The important thing is to never stop questioning.”
As a branding and strategy expert with international experience in varying cultural markets, she focuses on transforming or creating brands that meet the customer’s future needs. She is a progressive thinker and influential relationship builder with expertise in understanding the competitive marketplace in B2B and B2C interactive marketing, print design, advertising, branding, package design, corporate communications, and PR.