Communications

Global communications plan facilitates the success of a new, multinational business model rollout.

Scope to Impact

I built a global communications plan that facilitated the success of a new, multinational MSP business model. My plan was later used as a blueprint for the European and Asian rollouts.

Accomplishments

  • Identified stakeholders and created and led a cross-functional global team of 60+ employees in an effort to put together a comprehensive global communications plan targeting five key audiences:

  1. P&G leadership

  2. Suppliers

  3. Field personnel

  4. Global team members

  5. The media

  • Showcased the program experience and benefits by branding the MSP team and engaging in strategic communication efforts targeted to each audience. These included:

    1. Promotional video

    2. Customized reports and templates for key stakeholders

    3. Internal quarterly newsletter for P&G employees providing updates on the rollout

    4. Training manuals and presentations, supported by on-the-ground training team

    5. Branded events for each audience

  • Developed a one-stop, web-based MSP portal that allowed stakeholders to easily access relevant documents on demand