Scope to Impact

In support of business development goals, I rebranded a 50-year-old engineering firm and created a PR strategy in an effort to reposition the company as a full-service design agency. My efforts amplified the firm’s reputation and ultimately increased proposal requests by 400%.

Accomplishments

• Engaged in foundational research efforts and pitched a projected plan and budget to gain early buy in from leadership

• Collaborated with an external agency to shift the brand identity and focus from engineering to full-service.This involved combining eight independent business units under the one, new umbrella identity system

• Executed a firm-wide PR strategy to coordinate the firm’s extensive public relations efforts, from trade show publications and political events, to crisis management for eight varied target audiences

  • Curated twelve public art exhibits and opening events in the firm’s gallery space in support of PR efforts