Scope to Impact

I designed and executed an event-partnership strategy that revitalized fraternal member efforts and community engagement. The strategy generated 50% qualified leads with the target audience  per cent of leads, and increased event participation by over 300%. It also positioned the organization as #1 in the nation for four consecutive years.

Accomplishments

• Won support from fraternal leaders to use fraternal funds for business development purposes

  • Optimized fund spending by establishing strategic partnerships with national charities that shared the organization's vision.

• Generated a 50% increase in sales by forging multi-million dollar philanthropic partnerships that promoted the company and its values within the target demographic

• Championed and orchestrated over 70 national fraternal events with charities like, Children’s Miracle Network, National Association for Down Syndrome, Anthony Muñoz Foundation, and Cystic Fibrosis Foundation